Why Bother with Social Media ?

 

A business needs more than just a website, a fancy logo, nice office. If your business is to survive in today’s market  you need to improve and maintain your social media presence, it isn’t enough to just have an account you need to be active and engaging. You may believe it to be a complete waste of time for your brand to invest time and money into social media outlets. But social media is a vital way of connecting to customers both new and existing. Here are a couple of reasons as to why you should give social media a serious thought;

We’re all doing it

  • Chances are most if not all of your businesses competitors are active on social media, this is already giving them an advantage in acquiring new customers over you simply because they have more channels to reach them. Social media has become a part of most peoples life and is something that influences their daily life. As a brand you should take advantage of this.  Social medias demand and popularity is not something that is going to be slowing down anytime soon especially with over 2 billion people on Facebook alone, it’s probably wise to use it to your advantage.

People like Branding

  • Customers like being part of a brand, Encouraging customers to interact with you gives them the sense of importance and as if they are playing a part in your business . A Facebook fan page which is busy with articles, news and likes can help with getting you customers.

It’s Live 

  • One other main benefit is that social media is live, by this we mean that everything you post/tweet whatever it may be is done in real time and can easily be communicated with like if you have a customer service complaint or a problem with a product you can quickly access any brand’s social media site and request some help or advice. This makes it easy for businesses to deliver quick and beneficial customer care.

Find out what your competitors are doing

  • With social media you can gain key information about your competitors. This kind of knowledge will allow you to make to stay ahead of them in this fast paced environment.

 

All in all, Social media is a vital tool for you and your business, and if after reading this short article you still find yourself sat in your office, sofa wherever it may be asking yourself , ‘Why bother with social media’?, then give me a call and I will try to open your eyes further.

Thanks,

Jake

 

Jake is our digital marketing assistant, he is the man to follow for all tips on boosting your online presence and the benefits of doing this. As well as being a digital marketing guru he can offer support on other offline marketing strategies, as well as being a design consultant. If you have any questions on how Jake can help you feel free to drop him a line – jake@dsgnuk.com

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