One of the first thing’s a potential customer looks into before contacting a business is their website, and if you don’t have one they simply won’t find you.

To the vast majority of businesses, the idea of not having a website will seem alien – but it’s still the case for many businesses, even in 2017!

Often a business will seek to make the quickest solution to get their business present on Google and just simply leave it there without keeping it fresh and updated. How many times have you gone on to a website to realise the material is 2/3 years old? or the website just simply isn’t user friendly anymore. If your site is like this it can have a huge affect on whether or not the potential customer chooses you, without updated content the user simply doesn’t have a reason to come back to your site and therefore you will be easily forgotten.

Investing in a well built website is one of the key principles for any start up now, but it is also vital that older businesses stay modern and also maintain their website. We often hear customers tell us they don’t need a site, they’re already busy but below are just a few reasons why a well built website can have a greater impact on your business as a whole:

  • Engage customers

Keeping a website fresh and up to date gives your customers a reason to come back to your website frequently,  therefore when they do need a service you provide, you will be at the top of their mind.

  • Build an online presence

No matter which industry you operate in, there is always competition so it is important to have an online presence for your business to help you stand out from the crowd. This is vital in ensuring customers find you, gone are the days where someone will pull out the phone book, instead a simple search gives them hundreds of businesses and if your not online that’s one more customer you’ve missed.

  • Deliver a sense of trust

Customers are more likely to trust your business if you have a website, they can see you have invested into your brand and they can instantly have a better understanding of who you are and it gives them an easy method of contacting you.

  • Establish a credible reputation

Testimonials/reviews can be added to the website to help improve credibility. This is a fantastic method of showing potential clients you are trustworthy and have experience in the industry.

 

All of the above show key elements that make a website successful. A website is usually your first point of contact with customers, therefore this immediately gives the customer insight into how your company is set up and operates.

At dsgnuk, we analyse your business & your competitors, this is vital in ensuring you get the very best response possible from your site. Want to discuss anything i’ve talked about? Simply get in touch!

 

Jake is our digital marketing assistant, he is the man to follow for all tips on boosting your online presence and the benefits of doing this. As well as being a digital marketing guru he can offer support on other offline marketing strategies, as well as being a design consultant. If you have any questions on how Jake can help you feel free to drop him a line – jake@dsgnuk.com

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